‘IT’S TIME TO APPLY THE BRAKES’

Brakspear will be announcing its return to brewing in Oxfordshire with a series of trade adverts and posters for pubs.

The adverts carry the headline: “It’s Time to apply the Brakes” and feature images of drinkers enjoying a relaxing pint of Brakspear Bitter late on a summers afternoon in the Oxfordshire countryside.

Jeff Suthens of Wild Colonial Boys, creators of the new campaign, commented:

“We wanted to capture something that appealed to drinkers’ dreams of quintessentially English, lazy, hazy summer days, drawing on the Oxfordshire countryside as Brakspear’s home. Brakspear Bitter is something to be appreciated and savoured when you wind down at the end of a hard day. We think these images will tap into the affection that Brakspear drinkers have for this classic beer.”

First casks of the much-loved Brakspear Bitter are being delivered by horse-drawn dray to pubs in Henley and Witney on 23rd and 24th June.

BRAKSPEAR - THE ORIGINAL TASTE OF OXFORDSHIRE

visit www.brakspear-beers.co.uk

For further information call Georgina Hicks on 01993 890 890

For digital photography please contact Caitlin Smith at R&R Teamwork on 020 7384 1333
or caitlin@randr.co.uk