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Press release from Refresh UK |
August 2004 |
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Winning Four-mula for Wychwood’s Hobgoblin
Wychwood Brewery’s flagship ale brand Hobgoblin is now available in a specially designed 4-pack in ASDA and Sainsbury’s.
The packaging features ‘World of Wychwood’ imagery and the provocative slogan from Hobgoblin’s recent advertising campaign: “What’s the matter Lagerboy, afraid you might taste something?” which has gained a cultish following among drinkers of the best-selling ‘deliciously dark’ ale.
Hobgoblin is brewed in the heart of the ancient medieval forest of Wychwood. It has chocolate toffee flavours from the roasted barley malt, and is brewed using earthy Fuggles and Styrian Goldings hops for an aromatic fruity bitterness.
The 4-pack costs RRP £5.99 for 4x 500ml bottles.
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