LÖWENBRÄU OKTOBERFEST LAGER

Löwenbräu’s Oktoberfest Lager is once again being imported to the UK, the same full flavoured 6.1% abv brew as enjoyed by hundreds of thousands of revellers at the world famous Munich beer festival (16th Sept-3rd October).

It will be available nationally through Sainsbury’s, Morrison’s and Majestic at around £1.60 for a 50cl bottle from September - and for as long as stocks last.

Löwenbräu Oktoberfest Lager continues to build on the successful Löwenbräu Original franchise, with consumers increasingly demanding authentic, imported beers.

It is an easy drinking 6.1% abv brew, with which Munich’s festival-goers refresh themselves as they sing to oompah bands and feast on chickens and grilled sausages. It has a rich malty flavour, with great length on the palate.

Georgina Hicks, marketing manager for Löwenbräu’s importers, Refresh, comments: “The Munich Oktoberfest is one of the world’s most famous beer festivals and for those Löwenbrau fans who cannot make the trip, the bottled version allows them to experience just a little of the fun but with less damage to their ears!”

OKTOBERFEST BACKGROUND:

The world-famous beer festival dates back to the 1810 celebrations in honour of the marriage of Bavarian Crown Prince Ludwig and Princess Therese von Sachsen-Hildburghausen. The party was so successful that it turned it into an annual party, which locals still call Wies’n after the field in which it is held (Theresienwiese).

In 1950 a new tradition arose when the Mayor of Munich cracked open the first keg of the Oktoberfest on the stroke of noon with a cry of ‘Ozapft is’ (‘it is tapped’). This was also the year in which Löwenbräu unleashed their mechanical lion on the revellers, which has continued to deafen locals and visitors to the Oktoberfest from its position atop the Löwenbräu tent. The festival runs from the 18th Sept to the 3rd October and over 6 million guests are expected.

For further information or digital photography please contact Rupert Ponsonby or Katherine Robbins at R&R Teamwork on 020 7384 1333 Rupert@randr.co.uk